Pure White is not the story of one man but of a whole generation; a creative generation of men who dare to follow their passions and carve their own paths. The family of fragrances draw on both time honoured ingredients and surprising compositions yielding fragrances that defy expectations. Innocence is undercut with carnality; the lush is crossed with the refined. The compositions explore a range of masculinities and femininities. You’ll be hard-pushed to find any faults with this magnetic concoction; revealing an unforgettably sweet heavenly scent. A stunning snow-white musk, opulent oil of Cypriol offers the fragrance a special charm. Within moments, spicy notes of cardamom, voluptuous saffron and pleasant vanilla emanate on the skin contributing to an extraordinary beguiling blend.